Digital, Print, and Interior Design

Martha Stoumen Tasting Room

Led design on the newly opened Martha Stoumen Tasting Room in Healdsburg, CA — with initial creative consulting by The Strand Design.
- This included taking our 11-year-old, digital-first brand offline and in person! We accomplished this by sourcing secondhand furniture, collaborating with local craftsmen, and sourcing values-aligned partners for paint and materials, along with a DIY-attitude that we expect from the team at MS Wines. We don’t call it handmade with patience for nothing!
Collaborated on Project Management with Martha and Mike, the Hospitality Manager.
Concepted and designed all printed collateral for the tasting space.

Print Design:

Develop creative briefs, manage brand assets, track timeline and marketing budget when working either in-house (self-designed) or with contracted collaborators.
Lead development and design of all printed materials for the tasting room, seasonal releases, co-branded events, and more.

Creative direction + on-set styling for TGT’s Quarter 1 2022 photoshoot in collaboration with Danielle Cheesman, Partnerships Lead.
Designed and launched “Good Digs”—a weekly home decor newsletter set to launch in March 2022. As the tagline suggests, Good Digs will feature ethical home decor, design trends, and DIY/upcycling tips.
Refreshed and managed The Daily Good, a daily newsletter that reaches over 230,000 people, including a full-scope redesign and organic growth efforts (newsletter swaps, guest editors, etc.).
- Curate every M–F edition to include current music (playlists embedded below), recipes, sustainability tips, new job listings, and good news.
Full redesign of The Good Trade’s daily newsletter, The Daily Good. Project included new title and footer images, color palette, font selection, and graphics throughout, as well as the introduction of “Good News”—a section to share reader feedback, product recs, and more.