Digital and Print Design

Martha Stoumen

Updates coming soon.

The Good Trade

  • Creative direction + on-set styling for TGT’s Quarter 1 2022 photoshoot in collaboration with Danielle Cheesman, Partnerships Lead.

  • Designed and launched “Good Digs”—a weekly home decor newsletter set to launch in March 2022. As the tagline suggests, Good Digs will feature ethical home decor, design trends, and DIY/upcycling tips.

  • Refreshed and managed The Daily Good, a daily newsletter that reaches over 230,000 people, including a full-scope redesign and organic growth efforts (newsletter swaps, guest editors, etc.).

    • Curate every M–F edition to include current music (playlists embedded below), recipes, sustainability tips, new job listings, and good news.

  • Full redesign of The Good Trade’s daily newsletter, The Daily Good. Project included new title and footer images, color palette, font selection, and graphics throughout, as well as the introduction of “Good News”—a section to share reader feedback, product recs, and more.

ft. image by CUUP

Pre-2021 email body graphics:

Pre-2021 title and footer for The Daily Good: