Social Media, Community Management, & Creative Strategy

Currently: Director of Brand and Marketing at Martha Stoumen Wines

Martha Stoumen is a trailblazing natural winemaker based in Healdsburg, CA, who is working to reshape the future of the wine industry by prioritizing a culture of patience, and letting nature lead the way.

My current role includes: all web, email, social, and branded assets (print design, photo, video).

Achievements so far include:

  • Building a robust UGC Collaboration/Influencer Marketing network, partnering with various creatos (including Miekala Figueroa, Justine of Justine’s Table, Emily Alben of Almond Milkmaiden, and Paige Auber).

  • Producing and photographing all campaigns in house on 35mm and analog video formats.

  • Ideating and designing all in-house printed materials.

  • Completely redesigning email marketing efforts to be more brand-aligned with web and social.

  • Leading design on our first physical space, the Martha Stoumen Tasting Room, located in Healdsburg.

Video creation for OSEA Malibu

OSEA Malibu is an all natural, family-owned and vegan skincare company based in Los Angeles.

Below is a visual sample of work for OSEA, which includes:

  • Holiday 2021: Still imagery to be used across Instagram grid, stories, and paid ads.

  • 2022-2024: Regular UGC creation throughout the year, including two of the highest grossing social posts in 2022.

    • Earth Day: A Reels video with tips for upcycling your empty skincare containers.

    • Winter Solstice: A Reels video with step-by-step simmer pot instructions for welcoming the solstice.

    • Holiday: A Reels video detailing how to upcycle a brown paper bag into holiday wrapping.

Holiday 2021 social campaign for OSEA Malibu, organic content creation, content creator sample
Organic social content creation for OSEA Malibu by Alyssa Julian

2020-2022: Social Media and Community Lead at The Good Trade.

The Good Trade is a premier lifestyle resource for sustainable living.

My role included—but was not limited to—original content creation (both still imagery and video), writing engaging and compelling copy, and building a cohesive visual identity to maintain an engaged audience of over 165,000 Instagram followers and a total social audience of over 240,000. Since coming on board in 2020, my role had developed from personally executing daily cross-channel social posts to managing multiple F/T and P/T Social Coordinators and Creative Interns and overseeing content sharing.

Select video work includes:

To view all video work for Instagram Reels, head here.